About the Book
Profit Seeks Purpose: How to Build Wealth Without Losing Your Soul
A Modern Business Fable
You can build something impressive and still feel a quiet restlessness you can’t explain.
Profit Seeks Purpose tells the story of Caleb Anderson, a successful real estate entrepreneur who has done everything he set out to do—and yet feels the weight of a question he can’t shake:
Is this all there is?
When Caleb reluctantly steps into a small circle of business leaders who meet early on Tuesday mornings, he expects strategy. What he doesn’t expect is honesty. Or questions that linger. Or a slow reordering of what “success” means.
Through real business challenges, personal conversations, and unexpected moments of grace, Caleb begins to see that profit is a powerful tool—but a fragile foundation. Along the way, he rediscovers rhythms of faith, the strength of community, and a deeper sense of purpose that reshapes how he leads at work and at home.
This short, story-driven book is for leaders and builders who:
- Have achieved meaningful success, yet feel a subtle sense of emptiness
- Are tired of chasing “just a little bit more”
- Want their work to reflect not only competence, but character
- Are curious about how faith and purpose might integrate with real-world leadership
- Long for success that includes impact, relationships, and legacy—not just results
Profit Seeks Purpose is not about walking away from ambition.
It’s about anchoring ambition to something that lasts.
What This Book Is
A story, not a system.
This is a modern business fable designed to be read quickly and reflected on slowly.
Honest about success and its limits.
It names the quiet dissatisfaction many high-capacity leaders feel—but rarely say out loud.
Grounded in real leadership and business challenges.
The situations, tensions, and decisions in the story reflect the pressures real leaders face.
An invitation to integration, not escape.
This book explores how faith, purpose, and leadership can live in the same room—without pretending that tension disappears overnight.
For readers who want more than techniques.
It offers perspective, questions, and a gentle re-centering of what matters most.
What This Book Is NOT
Not a get-rich-quick formula.
There are no shortcuts, hacks, or financial promises here.
Not a hustle manifesto.
This book doesn’t glorify burnout, grind culture, or endless acceleration.
Not a prosperity-gospel message.
It doesn’t equate faith with financial outcomes or treat success as proof of virtue.
Not a strategy textbook.
You won’t find frameworks, charts, or step-by-step systems to scale your business.
Not preachy or heavy-handed.
The story invites reflection. It doesn’t pressure belief or demand agreement.
Not for those seeking simple answers.
This book is for readers willing to sit with good questions.
Who This Book Is For
- Entrepreneurs, executives, and leaders who are outwardly successful but inwardly restless
- Professionals who want their work to align with their values and faith
- Readers who enjoy story-driven books like The Go-Giver or Halftime
- Anyone quietly wondering whether success is meant to feel more meaningful than this
- Any who are open to faith being a part of life