A Conversation with Rory Lemon on Profit Seeks Purpose
Over the past fifteen months, I’ve had the privilege of meeting weekly with a small group of entrepreneurs in a mastermind community. One of those friends is Rory Lemon, who lives in Great Britain. Rory and I recently sat down for a thoughtful conversation about my book, Profit Seeks Purpose: How to Make Money Without Losing Your Soul.
What unfolded was not simply an interview about business or leadership. It became a conversation about something deeper—why so many successful people eventually begin asking questions that success alone cannot answer.
You can watch the full interview here:
When Profit Isn’t the Ultimate Goal
One of the central ideas we discussed is something that often surprises people when they first hear it.
Money is not bad.
In fact, money can be used for extraordinary good. Businesses create jobs. They serve communities. They provide resources that allow generosity to flourish.
But as I shared with Rory during our conversation:
“Money is not bad… it can be used for such good… but profit is not ultimately the purpose. The purpose is something bigger, something better, something that makes the world a better place.”
Many entrepreneurs spend years learning how to build profitable businesses. Eventually another question emerges:
What is this success actually for?
Why Masterminds Matter
Rory and I also talked about the role of mastermind groups in helping entrepreneurs wrestle with those deeper questions.
A mastermind is not simply a networking group. At its best, it is a community of peers committed to helping one another grow.
In the interview I described it this way:
“A mastermind is a group of peers… really counting on each other to be honest and to both be encouraging and challenging in our life. It helps us grow.”
The concept goes back to Napoleon Hill, who described a mastermind as creating a “new mind”—something larger than any one individual.
When people gather regularly with trust and honesty, something remarkable happens:
- perspectives widen
- blind spots become visible
- courage grows
The result is often transformation not just in business—but in life.
Seeking vs. Chasing
Another idea that surfaced in our conversation was the difference between chasing and seeking.
Many of us begin our careers chasing goals:
- revenue targets
- promotions
- deals
- recognition
But at some point the chase can start to feel exhausting.
That’s where a shift begins.
During the interview I asked a simple question:
What are you seeking?
Seeking is different from chasing. It turns the focus inward.
Rory reflected on this beautifully during our conversation:
“Seeking slows things down. It creates space to allow what’s here… what’s coming up… rather than constantly looking for the next thing.”
That kind of reflection often leads people to discover a deeper sense of calling.
The Bridge Between Profit and Purpose
One of the ideas in the book that Rory found especially meaningful is the connection between Profit, People, and Purpose.
Profit matters.
Purpose matters.
But the bridge between them is people.
When businesses are rooted in genuine relationships—with employees, customers, partners, and communities—they begin to reflect something deeper about why we work in the first place.
As I shared in our discussion:
“When we’re engaged with people, I think we’re on our way to purpose… It’s what we’re here for. We need each other.”
The Restlessness of Success
Many leaders quietly experience something they rarely talk about.
They reach milestones they once dreamed about…
yet they feel strangely restless.
The interview explores why that happens.
Success can answer many practical questions.
But it often raises deeper ones.
Why am I doing this?
What am I building toward?
Who am I becoming along the way?
Rory noted something insightful about purpose during our conversation:
Sometimes the thing we’re meant to do is the work that allows us to keep going—even through mistakes—because it feels deeply meaningful.
That kind of work brings people into what many describe as flow—a sense of alignment between ability, meaning, and contribution.
A Story About More Than Business
My book, Profit Seeks Purpose, explores these ideas through a story.
It follows a successful real estate entrepreneur named Caleb who begins asking deeper questions about the meaning behind his success. Through a mastermind group of peers, he slowly discovers that wealth and purpose do not have to compete—they can actually work together.
The goal of the book is simple:
To help entrepreneurs and leaders discover how to build wealth without losing their soul.
Watch the Full Conversation
If these ideas resonate with you, I hope you’ll take time to watch the full interview.
It’s a thoughtful and honest conversation about success, purpose, and the journey many leaders eventually find themselves on.
Watch the interview here:
https://youtube.com/live/x6xX1IceC5w
Ready to Go Deeper?
If you’d like to explore these ideas further, you can learn more about the book here.
📚 Profit Seeks Purpose: How to Make Money Without Losing Your Soul
And if you’re curious about mastermind groups, both Rory and I have seen firsthand how powerful they can be for growth in business and life.
A question for you:
Have you ever experienced the moment when success began raising deeper questions about purpose?
When Profit Starts Asking Deeper Questions
A Conversation with Rory Lemon on Profit Seeks Purpose
Over the past fifteen months, I’ve had the privilege of meeting weekly with a small group of entrepreneurs in a mastermind community. One of those friends is Rory Lemon, who lives in Great Britain. Rory and I recently sat down for a thoughtful conversation about my book, Profit Seeks Purpose: How to Make Money Without Losing Your Soul.
What unfolded was not simply an interview about business or leadership. It became a conversation about something deeper—why so many successful people eventually begin asking questions that success alone cannot answer.
When Profit Isn’t the Ultimate Goal
One of the central ideas we discussed is something that often surprises people when they first hear it.
Money is not bad.
In fact, money can be used for extraordinary good. Businesses create jobs. They serve communities. They provide resources that allow generosity to flourish.
But as I shared with Rory during our conversation:
“Money is not bad… it can be used for such good… but profit is not ultimately the purpose. The purpose is something bigger, something better, something that makes the world a better place.”
Many entrepreneurs spend years learning how to build profitable businesses. Eventually another question emerges:
What is this success actually for?
Why Masterminds Matter
Rory and I also talked about the role of mastermind groups in helping entrepreneurs wrestle with those deeper questions.
A mastermind is not simply a networking group. At its best, it is a community of peers committed to helping one another grow.
In the interview I described it this way:
“A mastermind is a group of peers… really counting on each other to be honest and to both be encouraging and challenging in our life. It helps us grow.”
The concept goes back to Napoleon Hill, who described a mastermind as creating a “new mind”—something larger than any one individual.
When people gather regularly with trust and honesty, something remarkable happens:
- perspectives widen
- blind spots become visible
- courage grows
The result is often transformation not just in business—but in life.
Seeking vs. Chasing
Another idea that surfaced in our conversation was the difference between chasing and seeking.
Many of us begin our careers chasing goals:
- revenue targets
- promotions
- deals
- recognition
But at some point the chase can start to feel exhausting.
That’s where a shift begins.
During the interview I asked a simple question:
What are you seeking?
Seeking is different from chasing. It turns the focus inward.
Rory reflected on this beautifully during our conversation:
“Seeking slows things down. It creates space to allow what’s here… what’s coming up… rather than constantly looking for the next thing.”
That kind of reflection often leads people to discover a deeper sense of calling.
The Bridge Between Profit and Purpose
One of the ideas in the book that Rory found especially meaningful is the connection between Profit, People, and Purpose.
Profit matters.
Purpose matters.
But the bridge between them is people.
When businesses are rooted in genuine relationships—with employees, customers, partners, and communities—they begin to reflect something deeper about why we work in the first place.
As I shared in our discussion:
“When we’re engaged with people, I think we’re on our way to purpose… It’s what we’re here for. We need each other.”
The Restlessness of Success
Many leaders quietly experience something they rarely talk about.
They reach milestones they once dreamed about…
yet they feel strangely restless.
The interview explores why that happens.
Success can answer many practical questions.
But it often raises deeper ones.
Why am I doing this?
What am I building toward?
Who am I becoming along the way?
Rory noted something insightful about purpose during our conversation:
Sometimes the thing we’re meant to do is the work that allows us to keep going—even through mistakes—because it feels deeply meaningful.
That kind of work brings people into what many describe as flow—a sense of alignment between ability, meaning, and contribution.
A Story About More Than Business
My book, Profit Seeks Purpose, explores these ideas through a story.
It follows a successful real estate entrepreneur named Caleb who begins asking deeper questions about the meaning behind his success. Through a mastermind group of peers, he slowly discovers that wealth and purpose do not have to compete—they can actually work together.
The goal of the book is simple:
To help entrepreneurs and leaders discover how to build wealth without losing their soul.
Watch the Full Conversation
If these ideas resonate with you, I hope you’ll take time to watch the full interview.
It’s a thoughtful and honest conversation about success, purpose, and the journey many leaders eventually find themselves on.
Watch the interview here:
https://youtube.com/live/x6xX1IceC5w
Ready to Go Deeper?
If you’d like to explore these ideas further, you can learn more about the book here.
📚 Profit Seeks Purpose: How to Make Money Without Losing Your Soul
And if you’re curious about mastermind groups, both Rory and I have seen firsthand how powerful they can be for growth in business and life.
A question for you:
Have you ever experienced the moment when success began raising deeper questions about purpose?