You can do everything “right” in business—and still feel quietly off.
The goals are met.
The milestones are hit.
From the outside, it looks like success.
And yet, many leaders carry an unspoken restlessness they can’t quite name.
Over the past few months, people from around the world have read early drafts of Profit Seeks Purpose and shared what the story stirred in them. What struck me wasn’t agreement on beliefs or strategies—but a shared recognition of the tension between achievement and meaning.
Here are a few of their reflections:
“Profit Seeks Purpose told the story of an emptiness I’ve carried. The story revealed a way to win that’s practical, faith-informed, and genuinely human. I finished with better questions about how I lead.”
“I’m not religious. While faith is a part of the book, it never felt preachy to me. It invited me to think. The tension between profit and purpose was real. The story made me reconsider what success is for. It was a short read.”
“Reading this book was uncomfortable, as it felt like it was written about me. It reveals the quiet hollowness beneath achievement and points toward a better way to build—a message that left me wanting to reexamine what I mean by winning.”
“Unlike most business fables, this one has real moral weight. The faith thread didn’t overpower the story for me. The life-and-leadership tensions felt true to life as I know it. I’d recommend this to any executive team.”
“This story felt like a mirror. The joining of faith, work, and family is gentle but convicting. Caleb’s journey develops at a believable pace. It sparked great conversation in our small group.”
“I’ve hit milestones and still felt off, just as Caleb describes in Chapter 1. This book captured an ache I’ve experienced. Rather than giving a formula, the story asks better questions. Profit Seeks Purpose was exactly what I needed.”
If you’ve read Profit Seeks Purpose, I’d love to hear one line or moment that stayed with you.
Drop a short reflection in the comments—your words might give another leader permission to name what they’ve been carrying.
And if you haven’t read it yet, you can grab a copy by joining the Launch Team between now and March 3rd. Here is the link: https://www.profitseekspurpose.com/support-team-signup/